Class: Visual Presentation and Exhibition Design.
Students were asked to design a 360 interactive display for a brand of our choice.
I chose Vans, my favorite brand of shoes. Vans likes to describe their style as being in a “different state of mind.” Their brand is all about embracing creativity and self expression. At the start of Vans, the founder, Paul Van Doren, used to take custom orders and created shoes for people in anyway that they wanted. This idea of customizing shoes has lived on to today as they have a feature on their site where you can design your own pair of shoes.
I created a machine in which people can custom order their shoes right in the store. This machine features a touch screen, where you can pick out the styles but also has wheels you can spin to see and feel actual patterns, colors and textures they offer.